STRATEGIC MARKETING MANAGEMENT REPORT
Comprehensive Strategic Marketing Analysis of Salesforce.com
Salesforce, a cloud-based CRM software, was established in 1999 and continues to be the number one provider of customer relationship management software. With $10.8 billion in annual sales, Salesforce is known for its innovation, philanthropy, and productive work environment. In this report, our team analyzes the strategic positioning of the company and its corresponding industry, and make recommendations for the company to improve their market standing.
COMPREHENSIVE STRATEGIC MARKETING REPORT
Our 62-page report includes a comprehensive SWOT analysis of Salesforce, an industry overview using Porter's Five Forces and Ansoff's Turbulence Model, and an investigation of Salesforce's competitors. The report ends with our recommendations for the company to grow and maintain their market share lead.
STRATEGIC MARKETING PRESENTATION
Our 15-minute presentation on the contents of our previously mentioned report. Using a template that most matched the company, we were able to efficiently communicate all relevant information from the written report in our oral presentation to our professor and peers.